What is a Direct-to-Community Sales Model?
Our Direct To Community Model is based on building Alvies Boot Party by generating customer demand through connecting communities, providing personalized boot fittings service through trained Party Planners and Boot Fitters who sell our products through experiential retail- offering in-person community shopping events (aka Boot Parties).
Our focus on interviewing and hiring a limited number of Party Planners is based on the right fit; training each hire, and providing a consistent experience ensures Party Planners are set up for success and have the opportunity to create the job and lifestyle of their dreams.
With a commitment to building an inspiring professional community and fostering connection and growth, Party Planners are invited to take control of their own local market to build a business in line with the Alvies Brand.
What does an Alvies Party planner do?
An Alvies Party Planner is a connector of people who want to try our boots. You are responsible for building and maintaining clients and social media marketing for Alvies in your market. A Party Planner is provided with the training and tools necessary to introduce and strengthen the brand presence where they are located. Scheduling Boot Parties, forming local partnerships, and relationship building are the Party Planners' responsibilities, which their business performance relies heavily upon.
Is this a Direct Sales Model?
No. We do not offer a sign-up kit or multi-level marketing program. Our Party Planners are not asked to recruit others to sell. Party Planners are given a territory, sales thresholds, and required training and are compensated based on their personal sales. To be successful, a Party Planner focuses on networking in their community to book Boot Parties, offering our boots and fitting services. Territories are limited, though no franchise fees are required.
Party Planners need to interview and be selected for this program. Territories are based on maintaining a quarterly sales volume.
How do Alvies Party Planners Earn Money?
Party Planners earn a commission based on their personal sales and monthly cash bonuses based on their monthly sales, which are the sole result of their own efforts and boots sold at a Boot Party.
Are Sales Minimums Required?
Yes, Alvies has monthly and seasonal sales thresholds to ensure each Party Planners' success. Thresholds gradually increase as the Party Planners business grows. Thresholds are attainable and help ensure Party Planners turn a profit quickly. Based on your income goals, you’ll create a personalized plan for your season to ensure you meet or surpass thresholds.
A Party Planner must host parties with a higher minimum of $7,500 in a 3-month period (which is roughly only 8 boots sold a month).
No franchise or territory fees are required.
How do boot party hosts book parties?
Party Planners can host a party at their home, at a friend's house, in their community, at a bar, and basically, any safe and legal location that the party wants to get together. You will partner with community groups and businesses to host Boot Parties, and our Boot Party team will bring the boots to the event.
How do Party Planners Sell?
Party Planners focus on experiential selling by setting up Boot Parties and allowing the Boot Fitters to do the heavy lifting with selling. You are the connector of people, and you get paid for what is sold at the Boot Party. Our Boot Party Fitting team will handle the fittings for you, allowing you to continue to focus on hosting the party, and planning more parties. Your focus is to get boots on people's feet by getting them to the party.