Steppin' Out
Alvies Acquired by 2 The Moon Ventures, Strengthening Commitment to Quality and Expanding Lifestyle Portfolio
by Brian Castle, May 22,2025
Steppin' Out
Alvies Acquired by 2 The Moon Ventures, Strengthening Commitment to Quality and Expanding Lifestyle Portfolio
by Brian Castle, May 22,2025
Alvies, the Austin-based boot brand known for its commitment to everyday wear and iconic Texas style, is excited to announce its acquisition by 2 The Moon Ventures, a Dallas-based venture capital firm dedicated to empowering entrepreneurs and brands across Texas and beyond.The acquisition represents a strategic partnership that brings new energy, resources, and vision to Alvies, while aligning seamlessly with 2 The Moon Ventures' broader investment thesis. The move complements the firm’s existing portfolio company, Rujo Boots, which focuses on handcrafted, exotic leather Western boots, accessories, and apparel. Together, Alvies and Rujo represent a dynamic spectrum of Western-inspired footwear, ranging from premium, legacy craftsmanship to versatile, everyday comfort.“This partnership is about more than just scaling Alvies — it’s about building the brand with a talented group of like-minded folks that celebrate the lifestyle, values, and traditions that define Texas and resonate far beyond it,” said Alvie Faulkenbery IV, Founder of Alvies.Founded with a mission to make Western wear more accessible without compromising on quality, Alvies has carved out a distinct space in the market with its signature fast break-in boots, customer experience-driven culture, and a brand voice that’s as bold and friendly as its hometown of Austin. With this new partnership, the brand is poised to scale while staying true to its roots.“We look for founders with a real IT factor, and we’ve found one in Alvie Faulkenbery,” said 2 the Moon Ventures founder and Managing Partner, George Baker. “We love Alvie’s customer-first approach, exemplified by the experience he’s created both online and through boot parties that share a love of the fashion, music, and culture of Austin and Texas. The brand voice is contagious, and with the right resources, we’ll take Alvies to iconic status in the world of Western wear.”Alvies will continue to operate independently under its current leadership, while benefiting from the strategic support and shared services of the 2 The Moon Ventures Strategic Resources Group.For more information, visit www.alvies.com and www.2themoon.ventures.
Alvies, the Austin-based boot brand known for its commitment to everyday wear and iconic Texas style, is excited to announce its acquisition by 2 The Moon Ventures, a Dallas-based venture capital firm dedicated to empowering entrepreneurs and brands across Texas and beyond.The acquisition represents a strategic partnership that brings new energy, resources, and vision to Alvies, while aligning seamlessly with 2 The Moon Ventures' broader investment thesis. The move complements the firm’s existing portfolio company, Rujo Boots, which focuses on handcrafted, exotic leather Western boots, accessories, and apparel. Together, Alvies and Rujo represent a dynamic spectrum of Western-inspired footwear, ranging from premium, legacy craftsmanship to versatile, everyday comfort.“This partnership is about more than just scaling Alvies — it’s about building the brand with a talented group of like-minded folks that celebrate the lifestyle, values, and traditions that define Texas and resonate far beyond it,” said Alvie Faulkenbery IV, Founder of Alvies.Founded with a mission to make Western wear more accessible without compromising on quality, Alvies has carved out a distinct space in the market with its signature fast break-in boots, customer experience-driven culture, and a brand voice that’s as bold and friendly as its hometown of Austin. With this new partnership, the brand is poised to scale while staying true to its roots.“We look for founders with a real IT factor, and we’ve found one in Alvie Faulkenbery,” said 2 the Moon Ventures founder and Managing Partner, George Baker. “We love Alvie’s customer-first approach, exemplified by the experience he’s created both online and through boot parties that share a love of the fashion, music, and culture of Austin and Texas. The brand voice is contagious, and with the right resources, we’ll take Alvies to iconic status in the world of Western wear.”Alvies will continue to operate independently under its current leadership, while benefiting from the strategic support and shared services of the 2 The Moon Ventures Strategic Resources Group.For more information, visit www.alvies.com and www.2themoon.ventures.
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